Here's a message from Jill McNicol for all North Highland tourism businesses....
North Highland Tourism Visitor Survey
As discussed in our last newsletter our visitor survey is now ready for you to pass onto visitors. We are offering copies of Charles Tait’s ‘Guidebook to the North Highlands’ as incentive prizes as you will see on our home page http://www.northhighlandsscotland.com/
We want and need to start collecting feedback from our visitors and businesses so we can respond better to our visitor needs and we’re looking for your help to do this! The survey will help us assess:-
• visitor awareness
• bookings/future booking intentions
• visitor profile
• average length of stay/spend etc
• activities undertaken while in NHT area/planned for future visits to NHT area
The survey will also provide an opt in - allowing visitors to receive future marketing information and offers from NHT (including capture of name and e-mail address details).
Below we have listed how you can help by adding the link into an email/enewsletter to your contacts, adding a link on your own websites so that visitors to your sites can complete the survey or by asking visitors to complete the hard copy we will provide to a selection of establishments. We would very much welcome your help in asking your visitors to complete this survey.
1. You can paste the hyperlink http://www.surveymonkey.com/s/7KX85LZ into the body of an email message or e-newsletter that you send to your guests, visitors or contacts so that when people click on the link they can access our survey
2. You can also add the survey to the homepage or particular page of your website. I have provided a banner (attached) for you to use with the link above for this. You should be able to make this banner smaller if you prefer but if you would like a different size then please contact Navertech who will organise this for you for a nominal fee.
You can add the survey link to a page of your website by going into the website’s editing function and pasting the code below into the HTML (the text) of any webpage. It shows up on the page as hyperlinked text (you can amend the text ‘click here to take a survey’ by just typing in what you want between the coding)
3. We will also be providing hard copy surveys to a selection of organisations that can be put into bed packs or completed by the visitor onsite and sent FREEPOST back to the NHT office.
In addition we will be later be launching a Business Barometer survey for tourism businesses in the North Highlands area to:
• assess value/volume of business received by members as result of campaigns
• gather basic customer origin and trend information
• assess occupancy/business levels for 2010 compared with 2009
• gauge confidence levels re 2011
• gather general feedback on NHT campaigns and future activities
Again to make this easy and quick for members to complete this will be an online survey carried out quarterly. Further information will follow shortly.
If you have any questions please get in touch.
Thanks
Jill
Jill McNicol
North Highland Tourism
tel: 07970 027741
The Storehouse
Foulis Ferry
Evanton
Ross-shire
IV16 9UX
